Why we have to keep coming out and telling our stories.
Some anti-gay voters in California changed their minds five time faster than their neighbors on gay rights, according to the new study. The secret? Openly gay activists went door to door, engaging these conservative opponents in “heartfelt, reciprocal and vulnerable conversations” about what marriage meant to them, according to a press release about the study. The activists didn’t just push gay marriage, they made a point of listening to their opponents' concerns and experiences, the release said.
The other thing is, the effect lasted.